Business development 2024 and outlook

With around 2,600 employees, the SIMBA DICKIE GROUP is one of the top five toy manufacturers in Europe and is active around the globe.
In 2024, the group recorded a turnover of 711.7 million euros. This represents an increase of 5.4% compared to a consolidated total revenue of €675.2 million in the previous year.

Almost all toy categories for every age group are represented under the umbrella of the group of companies. The range includes more than 4,000 inspiring items.

Earnings and financial situation and investments in 2024

‘The earnings and financial situation of the Simba Dickie Group,’ announces Moritz Duschl, ’has improved once again compared to the previous year and can still be described as good and very solid.’

The Simba Dickie Group's total investment volume in 2024 was in the order of EUR 36 million.

The focus here was on the production of moulds and tools, investments in buildings, particularly in warehouses and replacement investments as well as operating and office equipment in the amount of

In addition, ‘the SAP connections of our French production company Smoby Toys SAS and the connection of the SAP logistics software at BIG-Spielwarenfabrik were successfully completed.

In addition, the integration of the Scout, DerDieDas and 4YOU brands into the Simba Dickie Group portfolio was finalised. Since 1 May 2024, our subsidiary Undercover has been responsible for product development, marketing and sales of the Scout, DerDieDas and 4YOU product lines.’

Planned investments and measures 2025

The estimated investment volume for 2025 - as far as is known and planned today - will be in the region of EUR 40 million. As in the previous year, around 40% of this will be in Germany.

For the calendar year 2025, the Simba Dickie Group is also planning ‘to consistently continue investing in machinery in all of the Group's production plants,’ summarises Moritz Duschl.

In the IT area, the focus is on the SAP connections of the subsidiaries Jada Toys Ltd. in the USA and the Bulgarian sales branch.

Toy novelties for 2025

The internationally active Simba Dickie Group is launching a large portfolio of new products. The numerous companies and brands in the toy group are once again offering a wide variety of toys and collectors' items for all ages, from babies to kids. The range extends from exceptionally lifelike dolls from France and magical plush butterflies to safe and trendy satchels, realistic role-playing toys for the home and garden, entertaining board games and cool, action-packed RC vehicles - simply everything that children and the young at heart could wish for.

This is also reflected in the company's guiding principles: consumer focus, simplicity, people at the centre, integrity, sustainable success, diversity. Our vision is: We want to play an essential role in everyone's childhood - being the most passionate family owned toy company.